Web 2.0 Strategy

The first thing that usually comes to mind when you hear the words “Web Strategy” is a website.  However, the recent phenomenon of Web 2.0 has meant that a website is not the only place that information about a brand or company can appear.

Where previously it was the case that your website was the front end and initial point of contact with your brand, this isn't necessarily the case anymore.

Web 2.0 What?
Web 2.0 has meant that the use of RSS feeds, Blogs and Social Network profile pages for your company can massively expand the reach of a website’s content, quickly and easily.  People don’t have to visit a company’s website anymore to find out about a product/service. 

As of September 2007, blog search engine Technorati was tracking more than 106 miliion blogs.  Corporate blogs can provide many communication benefits for a firm, including brand-building, education, corporate insight, a means of customer feedback and a crisis management tool - all of which can all be delivered in a personal tone of voice.

Company Social Network profile pages provide more of an informal way to broaden a company’s reach.  With Social Networking sites being the most searched for terms of 2006, their popularity is undisputable. 

Other Social Network and content sharing sites like LinkedIn, YouTube, Flickr, and many many more ..... need to be reviewed to see if there is a place for them in your digital marketing strategy.