Blog Technology & Blog Development

Far from being a simple online diary, blogging has evolved into an essential communication tool for the modern business.

KMP provide a wide range of services to help you get your business’s communication into the web 2.0 age. KMP’s blogging experience helps you to clearly define the goals of your blog and manage its growth.

We do this in several steps:

Monitoring 

The starting point. Who is talking about you? What are they saying, and what is the sentiment of those comments?

Blog Type 

It is important to understand what blog type best suits YOUR business, based on the conversations taking place about you.

Content Strategy

KMP work with you to strike a balance between what you want to say and what people are saying about you.

Tone of Voice 

As with conventional press, different newspapers have different tones of voice, each addressing a specific audience. Likewise, a blog should talk to the people at whom it is aimed, in the way the audience would expect.

Delivery

KMP design, set-up, build and manage every aspect of the blog, leaving you free to get on with the writing (and we can also do that for you if you like!)

Content entry and SEO 

Writing blogs can be quick, easy and incredibly beneficial, but unless you know HOW to write for a blog, your efforts can often be wasted. KMP can assist you in writing copy that contains relevant keywords and tags to ensure your content becomes visible quicker.

Blog management 

Writing and managing a blog can seem a daunting task, but needn’t be.  KMP will look at your organisation and work with you to define who is going to write the content, when they are going to write it and who is going to approve it. 

Moderation 

Conversations on blogs can be some of the most revealing and useful aspects of customer feedback you will ever see. At the same time, it can be some of the worst.  KMP are well-positioned to work with you to find the best way to manage the comments you will receive.

Blogger Outreach 

More than anything, blogging is about starting conversations. But many of the most influential conversations you have will be with a small number of your happiest customers – and biggest detractors. KMP work with you to establish relationships with these influencers to help them shout even louder for you or to help to address problems that are damaging your reputation.  KMP helps you use these key influencers to reach the parts of the web you can’t reach directly.

Legal 

Giving employees the freedom of the internet through blogs can be rewarding both for them and you.  A  wise blogging business is a prepared one. Working with both legal and communications teams, we help develop a company policy framework within which everyone can enjoy the freedom and benefits of blogging in as safe a way as possible.