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Ackura PressRoom
KMP's PR 2.0 application Ackura PressRoom is custom built to post press releases on the Internet using the latest social media conventions. The press release builder uses popular social services to host video, images, audio clips and related links in order to increase the visibility of the content. Conversations taking place around this content can be monitored from the PressRoom application regardless of which website they are taking place on.
Social Sharing
Each press release is published with a range of options for subscribing to updates from the company and for sharing or bookmarking the press release. The concept is to make the press release as easy as possible for a journalist or blogger to give coverage to.
SEO Benefits
Press releases will be published in a search engine optimised format including extensive meta-data to improve search engine performance. The use of third party hosting for assets helps to build a network of links for the content, further enhancing the perceived ranking of the content.
Press Room
The online press room is a hub for a company's online PR. In addition to accessing the current and archived press releases, a journalist or blogger can easily find key contacts for the organisation, link to online profiles and company resources such as brochures and logo artwork for reproduction. The press room is equipped with the same easy options for subscriptions and sharing as the press releases themselves.
PR agencies will have password controlled access to a “stable” of client press rooms and each instance of PressRoom will feature:
• Complete company profile with key contacts and links to online profiles
• Downloadable company press kit and assets
• Press release archive
• Social Media Release technology with
- Distribution tools such as RSS and feeds to press distribution sites
- Easy export of content to email marketing systems
- Links to social networks e.g., facebook, myspace, digg, del.icio.us etc
- Links to media sharing sites such as Flickr and YouTube
- Tag clouds and Technorati tags for esy identification of popular references
• Search facility to track web publication of article with similar content
• Tracking of user engagement e.g., number of releases downloaded, number of flickr photos downloaded, YouTube videos viewed etc
• Advanced method of generation of metadata (Reuters Calais term extraction service)
• Use of microformats for enhanced searchability of the content
• Sitemap optimisation for Google and Yahoo news robots
• Client access to their own press rooms
Social media releases provide agencies with the tools to easily distribute information and multimedia via social media sites, RSS and feeds, enabling a much broader automatic distribution of publicity content.
