Search Engine Optimisation

With nearly 90% of the world's population finding their websites through search engines, and merely 21 billion web pages through which to search, Search Engine Optimisation has never been more important.

What is SEO and why does it matter?
The ever increasing size of the internet has led to greater reliance on search engines for finding relevant information. If a user types “brown socks” into one of the major search engines and the website for your brown sock company appears ten pages into the results then you will probably have been missed by a potential customer. A study conducted by The Pennsylvania State University, found that 54% of internet users view only the first page of results from the major search engines, and 19% look no further than the second page. Low search engine rankings can cost a company significant amounts of business. KMP can offer a Search Engine Optimisation service which includes the following:

Keyphrase Development
Analysis of potential target keywords and phrases can reveal those which have a high Keyphrase Effectiveness Index (KEI). These are keyphrases that get a proportionally high number of searches compared to the number of websites which target them. KMP will research and recommend effective keyphrases to target as part of your SEO campaign.

Benchmarking
Our benchmarking process will produce a report showing how your website currently performs in searches for the keyphrases that you have chosen to target. This benchmark is the baseline by which we can measure the effectiveness of our SEO activities.

Website Optimisation
We can recommend a number of changes that can be made to your website including; page titles, meta tagging, site structure and other optimisations based on your existing content. We can help you to optimise the content of your pages to ensure keyphrases and internal site links are used effectively.

Link Building
We have several ways to build links into your site; this ranges from search engine and directory submissions to more advanced techniques such as content syndication and press release publishing.

Tracking and reporting
We can track the progress of your site by periodically re-benchmarking the site against the targeted keyphrases. Depending on your requirements, we will make further recommendations and allocate time to additional SEO activities in response to the results in the report.