Search and Search Marketing

According to Nielsen/NetRatings, in June 2007 7,412,712,000 searches were performed using the major search engines. In order to successfully leverage online marketing, it's important to realise that a great looking homepage is not the best answer. Potential customers may never see you homepage having arrived via search engine on a page of information concerning a specific product or service. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are names given to two fields of disciplines concerning getting the best ROI from search engines.

Seeing how millions of internet users use search engines as their tool for navigating the web, it's extremely important for websites to not only appear among those listed in the results, but to appear high enough to attract this targeted traffic.

There is one key difference between SEM and SEO which is the control over where the links in the search results will go.
Using SEM, the advertiser decides which page the searcher will be directed to. The advertiser purchases links to a specific page on search engine results pages for specific terms.
With SEO techniques, it is the search engine that decides which of your pages is the most relevant to the search terms entered therefore the content itself must be optimised for targeted search terms.

KMP can provide assistance in improving your online marketing, either by consultancy and advice or full service optimisation, advertising and tracking.